Power from Information and Propaganda

A Neoliberal Ideal

Abstract

La interaction, creation, and dissemination of digital content on the internet generates a certain anguish in those who believed to control information in their environments, especially when they think about the amount of information available in this new digital society. It is a form of voluntary servitude that limits the freedom of cyber humanity, because according to Étienne de la Boétie, societies allow a single man, who governs, to control people’s lives. Therefore, all the data available on the internet could establish an unprecedented propagandistic process with the sole purpose of indoctrination and tyranny. These forms of manipulation are nothing more than the inversion of social necessity. Unfortunately, in current times, these mechanisms are based on fake news, cancel culture, and other strategies of psychopolitics that are equally based on obedience messages.